Lady Gaga and Justin Bieber are both approaching a major milestone of the new music industry: one billion all-time YouTube views.
Lady Gaga should pass one billion views around Oct. 20 if she continues on her current pace, according to David Birch, communications director at TubeMogul. During September, she averaged almost 1.8 million views per day.
Birch says Bieber will surpass the 1 billion views milestone around Nov. 1 if he keeps up his current pace. During September, Bieber’s videos were viewed about 3.7 million times per day.
After Lady Gaga and Bieber, the next closest artist is Michael Jackson at around 600 million views, says Birch.
Even though Lady Gaga will be the first to the one billion mark, TubeMogul data shows that lately Bieber has been the hotter of the two and has been YouTube’s most-viewed music artist. From July 1 to Sept. 28, according to TubeMogul data supplied to Billboard, Bieber averaged 3.98 million daily views to Lady Gaga’s 2.04 million views per day.